Founder

Turning Experience Into Purpose

I believe that some of the most meaningful ideas begin with questions we ask ourselves.

For me, one of those questions was deeply personal:

How can we become more intentional about our health and wellbeing—and how can we help others do the same?

My own journey with fibroid-related health challenges and the experiences that accompanied it changed the way I thought about everyday wellbeing. It encouraged me to learn more, pay closer attention to lifestyle choices and become increasingly interested in the role that knowledge plays in helping people make informed decisions about their health.

That personal experience became the inspiration behind 27Naturals Ltd.

I founded 27Naturals with a vision to build more than a natural-products company. I wanted to create a platform where quality products, practical wellness education and community engagement could come together to encourage better everyday choices.

What began as a personal conviction has grown into an entrepreneurial journey with a broader purpose.

The Journey That Shaped My Leadership

Before becoming an entrepreneur, I built my career across public service and the financial-services sector.

My early professional experience introduced me to administration, responsibility and service. I later moved into banking and subsequently developed several years of experience in financial services, progressing through roles involving relationship management, business development, sales leadership and team responsibilities.

Working closely with individuals, families, businesses and teams taught me lessons that continue to influence the way I lead today.

I learned to listen before proposing solutions.

I learned to build relationships based on trust.

I learned to work with different personalities and perspectives.

I learned to take responsibility for outcomes.

And I learned that leadership is not defined simply by a title.

Leadership is the willingness to take an idea, accept responsibility for it and create value for others.

When I became an entrepreneur, I carried these lessons with me.

Why 27Naturals Exists

27Naturals was created from a simple belief:

Better living begins with better choices.

We provide thoughtfully selected natural products while using our platform to share practical wellness knowledge and encourage more intentional approaches to everyday living.

But the products are only one part of the vision.

I want 27Naturals to contribute to a culture where people—particularly women—feel better equipped to understand their wellbeing, ask informed questions and make responsible choices.

That is why our work brings together three interconnected areas:

Natural Products

Quality natural food products and wellness essentials selected with care for everyday living.

Wellness Education

Accessible, practical information that encourages informed decisions rather than simply promoting products.

Community

Creating opportunities to engage, mentor, educate and empower people as the business grows.

For me, these are inseparable.

Products can meet needs.

Knowledge can change decisions.

Community can turn knowledge into action.

Leadership Through Action

I believe leadership becomes meaningful when it produces results beyond the individual.

Building 27Naturals has required me to move from having an idea to taking responsibility for making that idea real.

It has meant building a brand from the ground up, serving customers, developing partnerships and relationships, creating educational content, engaging women, mentoring others and creating employment opportunities as the organisation grows.

It has also taught me resilience.

Entrepreneurship has required me to make decisions with limited resources, learn from setbacks, adapt quickly and continue building even when the path has not always been predictable.

These experiences have strengthened a conviction I now carry into every area of my work:

«If you see an opportunity to create value, leadership means having the courage to act.»

Creating Impact Beyond a Transaction

I do not believe a business should be judged only by what it sells.

For me, the more important question is:

What value remains after the transaction?

Through 27Naturals, I am building a company that creates economic value while also creating opportunities for education, mentoring, employment and community engagement.

Our growing impact includes customers served, women reached through wellness initiatives, women mentored and opportunities created through the development of the business.

Every one of these experiences has reinforced my belief that sustainable impact begins by equipping people rather than simply speaking for them.

I want the people we reach to leave with something useful:

A better question.

A new piece of knowledge.

Greater confidence.

A practical action they can take.

Or an opportunity they did not have before.

That, to me, is meaningful impact.

From Entrepreneurship to Public Health

Building 27Naturals has deepened my interest in the wider public-health questions surrounding health education, prevention, women's wellbeing and health behaviour.

My experiences have made me increasingly interested in the relationship between health education, prevention, women's wellbeing, health behavior and community health outcomes.

I have become particularly interested in an important gap:

What happens between people receiving health information and actually being able to understand, trust and act on it?

This question has strengthened my desire to develop deeper expertise in public health, research and evidence-based approaches to health education and prevention.

I do not want to rely solely on personal experience or assumptions.

I want to understand health challenges more rigorously.

I want to learn how evidence can inform interventions.

And I want to develop the knowledge and skills required to contribute to solutions that can reach beyond individual experiences and create broader community impact.

27Naturals gave me a platform to act.

My next chapter is about developing the knowledge to act more effectively.

                                         My Belief

I believe nature can play an important role in supporting healthier, more intentional living when approached with knowledge, balance and responsibility.

At 27Naturals, we value natural choices while recognising the importance of evidence, informed decision-making and appropriate professional healthcare.

For me, natural living is not about rejecting modern healthcare. It is about encouraging people to become more intentional about the choices they make every day and better informed about their wellbeing.

                                           My Mission

To empower women with practical knowledge, supportive communities and thoughtful choices that encourage more intentional wellbeing.

I want women to have access to practical knowledge, supportive communities and quality choices that encourage greater ownership of their wellbeing.

My Vision

A world where women have greater access to natural, sustainable and informed choices for everyday wellbeing.

My vision extends beyond building a successful company.

I want to contribute to a future where women have greater access to useful health information, where conversations around women's wellbeing are better informed, and where communities are empowered to make healthier and more sustainable choices.

My Commitment

Quality products. Honest education. Real impact.

These principles guide the way I want 27Naturals to grow.

As the organisation develops, I am committed to building with integrity, learning continuously, listening to the people we serve, communicating health and wellness information responsibly, listening to the people we serve and measuring our impact honestly.

Looking Ahead

My ambition extends beyond building a successful company. I want to build on the leadership and entrepreneurial experience I have gained through 27Naturals by developing deeper expertise in public health and using that knowledge to contribute to women's health, health education and community development in Nigeria and beyond.

In the long term, I want to bring together entrepreneurship, public-health knowledge, research, education and community leadership to develop sustainable initiatives that respond to real community needs and translate knowledge into meaningful action.

 I want to continue growing as a leader who does not simply identify problems, but works with others to   understand them, develop practical solutions and create lasting value.

What 27Naturals Means to Me

27Naturals represents more than a business I founded.

It represents a personal experience transformed into purpose.

It represents the courage to begin before everything is perfect.

It represents the belief that a business can pursue commercial sustainability while remaining conscious of its responsibility to people and communities.

It represents my growth as a leader.

And it represents a vision that is still unfolding.

27Naturals is not the destination.

It is the beginning.

A Journey Still Unfolding

My journey has taken me from public service to financial-services leadership, from professional experience to entrepreneurship, and from personal questions about wellbeing to a growing interest in public health and community impact.

Each chapter has expanded my perspective.

Each transition has taught me something new.

And each challenge has strengthened my determination to keep learning and building.

I founded 27Naturals because I wanted to turn experience into purpose.

Today, I am building it because I believe that purpose becomes more powerful when it creates knowledge, opportunity and value for others.

I am still learning.

I am still building.

I am still growing.

And I am only getting started.

Francisca Chiamaka Ejikeme

Founder & CEO, 27Naturals Ltd

Building a healthier future through entrepreneurship, knowledge, intentional living and meaningful impact.